Your property description is a key component of your property listing. It should complement your property photos and capture the attention of your website visitors. Your property description gives you the opportunity to show off your knowledge, thereby positioning you as an area and property specialist.

To compose an effective property description, follow these guidelines: Avoid writing in caps; Always proofread; Use bullet points to list significant features; Use descriptive words to sketch a picture; Include a call to action; Be positive (instead of describing a living room as small, use words like "cosy"); Don't mislead your audience; Be an area specialist by highlighting some key features of the area; Keep it unique - simply copying and pasting descriptions will result in Google seeing your listings as replicated content